BFCM 2025 Email Campaign
Designed 12 emails within the BFCM that garnered $1.1M in revenue within a 7-day period, including multiple $100K+ single-email sends. Made key learnings in promotional messaging and creative choices through A/B testing and successfully diversifying content.
12 Days of Gifting Email Campaign
Designed 7 emails from the 12 Days of Gifting series with the goal of boosting sales and increasing AOV post-peak and pre-holiday shipping cutoff. Successfully generated $275k in revenue, instrumental in pushing the bottom line and ensuring sales goals were met.
